Does the page layout help you or seem like a maze?
Page layout is fundamental for user experience. Great functionality of a network, but poor layout, will ruin your experience, since you won’t find the functions you are looking for. What is displayed on the home screen layout must be understood as the features the social networks puts most priority to, in order to serve the users. In this post you will be given a look at the social networks page layout, both desktop and mobile app versions.
- The feed is given a huge priority on the mobile app version on all networks
- The “oldies” (Facebook and LinkedIn) have a more scattered layout than the newer (Google+ and Instagram) which are much neater and cleaner.
- Faceook stands out in the way they use empty space: The least on the desktop version and most on the mobile app.
- Facebook puts priority to creating content on the mobile app.
- Google+ is about contributing with and finding quality content, which is reflected in a focus on feed and navigation, both on desktop and app.
- Instagram has a minimalistic approach to their desktop page with all focus on the feed.
- LinkedIn puts the least focus on the feed on the desktop, but gives the feed a prominent place on the mobile app.
- Twitter gives posting tweets more priority on the mobile app.
- Designated spaces for ads are not found on the mobile apps (but promoted stories in your page feed can be found on some of the networks)
And now onto each social network. Continue reading