Social media is not about the number of followers, but the strength of the personal relationships you build. Here are three tips to help you.
1. You are one person
Business, personal or private, you’re one person. You have to handle this somehow in social media. For instance. Even on a business network like LinkedIn there you can be personal. From a business perspective.
On Facebook you’re only allowed one personal account. Here you make Facebook friends with both business contacts, personal friends and family. You can use friend lists to limit what your various friends are can see.
You can create a Facebook page to keep your personal account and business apart. Sam Fiorella wrote: Your business don’t need a Facebook page. He favours the idea of building community on your own business website instead. With decreasing reach on Facebook I agree.
On Twitter you can have more than one account, but is it necessary? Mark Schaefer recenlty asked: Do I need two Twitter accounts? For me one account would be enough unless I used Twitter in two languages. Mixing languages on Twitter doesn’t work for me.
2. Human to Human
I’m addressing you in this post. Yes, anyone can read this post online, but it is you reading my words right now. I think it’s fundamental to keep this in mind. Social media connects people. Sucessful marketing speaks to you as a person. People who are sucessful in social media are excellent at connecting with people.
If you feel like a customer or follower it’s more distant than feeling like a person. Remember the saying. “People will forget what you said, but always remeber how you made them feel.”
Consider how you are using automation. There is a big risk automation gets impersonal and distant. Use automation to help you save time to be present and personal in social media.
For this reason I don’t like auto-DMs when I follow someone on Twitter. For this reason the inbox on the Facebook page is a priority. Here are a few tips to increase the personal interaction.
- Take time to respond on Twitter rather than using an auto-DM.
- Make sure your inbox is activated on your Facebook page.
- Use your name on business accounts and pages to make sure that people know who they are communicating with.
3. The whole is greater than the sum of the parts
What happens between people is greater than the parts of the meeting. Inspiration and ideas add to the conversation and content of the meeting. The best way to illustrate this is the classic stereogram. Two flat images can be combined to one image with depth. A new dimension beyond either of the individual parts is added. This is for mutual benefit.
The stereogram reminds us that social media is not about you. It’s about sharing. It reminds us of the prayer of Saint Francis: “it is in giving that we receive.” By giving it all you gain a whole new dimension.
I’d love to connect with you. Drop me a line in a comment below or on Twitter.
Photo credit: Janet Ramsden