If you want to be successful in social media it’s first and foremost about human to human interaction. Here are 6 pitfalls to avoid.
1. Lack of personality
Your personality is what makes you 100% unique. Your skills and experiences can make you stand out. But it’s only your personality that is guaranteed to be unique. There are various methods to help you to display your personality.
- Profile photo and cover photo are good places to reflect your personality.
- Add something personal to your bio. A passion, an interest.
- Give your content a personal twist.
2. Lack of passion
Passion can’t be imitated of faked. Passion shows in your content. Your content should be imbued with passion. Fire tends to spread and passion works the same way. Passion ignites and inspires. Have you ever been captivated by someone passionate about their subject? It doesn’t matter if you’re interested or not, you’re captivated because of passion.
- What is your passion?
- How can you use it in your content?
3. Lack of dialogue
It’s social media. That means dialogue, interaction and relation. Not lecture and monologue. Not spam. Those who never engange in dialogue miss the whole point of social media. Last month I wrote a post on curatti.com about relationships as the prime directive of social media.
- Do you check a Twitter account for interaction before you follow?
- Do you have a strategy to balance posting your own content, sharing other’s content and engaging in dialogue?
4. Being (too) salesy
Being salesy has no place in social media. You can land sales and deals using social media, but it’s an effect rather than a goal. It’s an effect of people getting to know you and trust you.
There are guidelines to help you how you mix your content. They point in the same direction. Be social, build relations and add value for the most part. I don’t consider either of these rules as “The Truth” but they’re good advice. But they need tweaking and adaptation to your business.
- The 80/20 rule states that 80% of your content should be engaging and interesting for your audience. 20% should be about your brand.
- The 60/30/10 rule suggests that 60% of your content should be curated. 30% should be owned content and 10% promotional.
5. Bad automation
Automation is tempting to save time in a busy schedule. Good automation makes time for you to be social and engage in conversations. Bad automation pushes a lot of posts, but make you look like a bot. I’m not a fan of auto DMs when I follow someone on Twitter. I favour responding in person to people instead.
Scheduling tools are great to help you post at the best times of the day. But don’t forget to follow up on your posts. A study by Amdoc revealed that 52% expect a response within 30 minutes. 57% expect the same response time whether it’s day, night or weekend. The average response time for the top 100 US retailers was 24 hours on Facebook. And it was 11 hours and 15 minutes on Twitter. Here is room for a huge improvement to meet expectations.
6. Putting quantity over quality
Consistency matters. Your social media accounts needs updating on a regular basis. But it’s not about quantity, but quality. If you hit a creative block don’t post bad quality posts. Curated quality content combined with dialogue works well.
Here are a couple of places you can go for inspiration. I can also recommend these 4 blogs for inspirational posts
What would you add to this list? Please share in a comment.