3 tips to be personal in social media



It’s not about the number of followers, but the quality of your relations

Social media is not about the number of followers, but the strength of the personal relationships you build. Here are three tips to help you.

 1. You are one person

Business, personal or private, you’re one person. You have to handle this somehow in social media. For instance. Even on a business network like LinkedIn there you can be personal. From a business perspective.

On Facebook you’re only allowed one personal account. Here you make Facebook friends with both business contacts, personal friends and family. You can use friend lists to limit what your various friends are can see.

You can create a Facebook page to keep your personal account and business apart. Sam Fiorella wrote: Your business don’t need a Facebook page. He favours the idea of building community on your own business website instead. With decreasing reach on Facebook I agree.

On Twitter you can have more than one account, but is it necessary? Mark Schaefer recenlty asked: Do I need two Twitter accounts? For me one account would be enough unless I used Twitter in two languages. Mixing languages on Twitter doesn’t work for me.

2. Human to Human

I’m addressing you in this post. Yes, anyone can read this post online, but it is you reading my words right now. I think it’s fundamental to keep this in mind. Social media connects people. Sucessful marketing speaks to you as a person. People who are sucessful in social media are excellent at connecting with people.

If you feel like a customer or follower it’s more distant than feeling like a person. Remember the saying. “People will forget what you said, but always remeber how you made them feel.”

Consider how you are using automation. There is a big risk automation gets impersonal and distant. Use automation to help you save time to be present and personal in social media.

For this reason I don’t like auto-DMs when I follow someone on Twitter. For this reason the inbox on the Facebook page is a priority. Here are a few tips to increase the personal interaction.

  • Take time to respond on Twitter rather than using an auto-DM.
  • Make sure your inbox is activated on your Facebook page.
  • Use your name on business accounts and pages to make sure that people know who they are communicating with.

3. The whole is greater than the sum of the parts

What happens between people is greater than the parts of the meeting. Inspiration and ideas add to the conversation and content of the meeting. The best way to illustrate this is the classic stereogram. Two flat images can be combined to one image with depth. A new dimension beyond either of the individual parts is added. This is for mutual benefit.


Charles Street Mall, Boston Common. Photo John P. Soule

The stereogram reminds us that social media is not about you. It’s about sharing. It reminds us of the prayer of Saint Francis: “it is in giving that we receive.” By giving it all you gain a whole new dimension.

I’d love to connect with you. Drop me a line in a comment below or on Twitter.

Photo credit: Janet Ramsden

Maria Lopez Elementary School

Support Visayas

Maria Lopez Elementary School

Maria Lopez Elementary School suffered damaged. Photo: Used with permission from Sagay City Information and Tourism Office

I left Sagay City, Negros Occidental, only two days before typhoon Haiyan/Yolanda hit the central region of the Philippines. My family there has been fortunate, no one was injured and the house wasn’t damaged. We were also able to talk to them the day after the typhoon. After one week electricity was restored.
Coming back to Sweden I was asked by the United Bible Societies if I could assist their fundraising efforts with photos and accounts. Thanks to mobile phones and social media I’ve been able to communicate through mainly Facebook and Viber and providing the Bible Societies with more than 100 photos 300 photos (updated November 18) and several accounts of the experience. Continue reading Support Visayas

Barbed wire and sky

Are we on our way to creating a moral anarchy?

Barbed wire and sky

Photo: 4seasons, stock.xchng

In order to safeguard our free society we limit that freedom by criminalising certain actions that threaten that freedom, such as murder, theft and burglary. Freedom is granted within the borders of the law.

We have international laws and treaties dictating how states should behave. We have civil laws dictating what we’re allowed to do. Breaking these laws have repercussions because it threatens peace, freedom, democracy and our individual rights. We need these laws to have any level of civilisation, democracy and freedom. Without the laws we’d have a chaotic anarchy. Continue reading Are we on our way to creating a moral anarchy?

How social media is changing you

How social media is changing you

How social media is changing you

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You’ve probably read how social media is changing the world. Let’s bring that global change down to your context, by asking yourself: how is social media changing you? I’ll share some changes from my life as an example how social media changes and influences almost  every aspect of my life. Let’s see what aspects of your life are influenced by social media. Continue reading How social media is changing you

Same but different

Christmas is full of traditions–food, decorations, customs, family gathering. A lot is the same, year after year, isn’t it? And we like it. How would you complete the sentence: “It’s not really Christmas, unless…”

Last year I celebrated Christmas in a, for me, new way. I was with my Filipino family. The food, the climate, the culture, the tradition–nothing was what I’m used to. Christmas was still Christmas, it was the same but different. When you step out of your comfort zone, what you know and are used to, my experience is that it’s a great way to get new perspectives. And when that happens your knowledge isn’t just widened, but a new dimension can be found. Continue reading Same but different